Let me see if I’ve got this straight: The combined forces of Bush, Inc. and the greater neocon community put their brains (and egos) together and the best catch phrase they could come up with to describe Bush’s escalation plan for Iraq was “augmentation?”
Rice engaged several tense exchanges with members, including with Hagel, a Vietnam veteran and longtime critic of Bush’s Iraq policy. She disputed his characterization of Bush’s buildup as an ”escalation.”
”Putting in 22,000 more troops is not an escalation?” Hagel asked. Responded Rice: ”I think, senator, escalation is not just a matter of how many numbers you put in.”
”Would you call it a decrease?” Hagel asked.
”I would call it, senator, an augmentation that allows the Iraqis to deal with this very serious problem that they have in Baghdad,” she said.
I repeat: Augmentation? Could there be a less inspiring rallying call?
Besides, part of the secret of effective advocacy is understanding that words come prepackaged with a particular frame based upon how they’ve typically been used in the past; and forgive me for mentioning it, but hasn’t the word “augmentation” been used by far the most commonly in recent years in the context of breast augmentation surgery? Try googling it: When I did the first 15 hits dealt exclusively with — yep, breast augmentation (enlargement) procedures. Exactly what message are these folks trying to send here?
Man, these people really are boobs, aren’t they?